Audi D-Class
Workshop Organizing, Market Research on Audi D-Class Design
Client: Audi
Deliverables: Consumer Research Presentation
Brief:
This project is done when I was an intern at TD Marketing Consultation Company. To upgrade Audi's D-Class product, we needed to conduct potential consumer research. We organized several workshops with a bunch of high-end car owners. I was assigned to organize the workshop, compile consumer insights from the records, select the most insightful and describing comments, and visualize the result in Powerpoint.
It's a challenging and fantastic process for me. We worked together with the colleges based in Berlin. I'm the only Chinese in our team, so I was assigned to do a lot of tasks on my own.
And I received inspiring feedback on this project. My leader told me, "For some topics, I already selected some quotes, but I have the feeling you would know better, which quotes fit!"
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For the group discussion, I created an Excel where I selected the insightful comments from workshop records and categorized them into multiple columns. Basically, all the content is divided into exterior design (such as door, wheels, grill), interior design (such as seat, screen, roof), tech features (facial recognition, AI assistant, AR), wellness features (air quality, biosensing), convenience features (In-car connectivity), and ecosystem (dealership, membership benefits).
Deliverables:
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