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Audi Target Group Analysis
Deep Dive into Target Group of all Audi Models

Brief:
When I interned at TD Marketing consulting company, my first task was to work on Audi's target group analysis, using the big data from the third-party company.
Based on the data, I created user persona and user stories for each model and assisted in completing the marketing analysis report.

Demographic Insights

Lifestyle

Interests - Entertainment & Sports

Interests - Travel

Interests - Food

Other Hobbies

Places Visited

Consumption Habits

Fashion & Beauty

Typical Weekday

Typical Weekend

Digital Habits

App Usage - Non-Mobility App

App Usage - Non-Mobility App

App Usage - Mobility App

App Usage - Automotive Services App

Media Channels

Mobility

In-car Behavior

Present and Future Car

Expectations on Premium Car Brands
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